Amer
Guilt Feel SS25
Category
Photography, Art Direction



Amer
Convergence FW24-25

Category
Stop-Motion, Photography, Art Direction



Amir Al Kasm
Fallen 2022 

Category
Photography, Art Direction, Film

Goodkill
Winter Capsule Collection 2022

Category
Art Direction



Goodkill
Expression I - 2019

Category
Photography, Lookbook

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Roni Helou
Spring Summer 2020 

Category
Tag-1, Tag-3, Tag-5

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Roni Helou FW 19
Fall Winter 2019 
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Category
Tag-4, Tag-5, Tag-6

Roni Helou SS19
Spring Summer 2019
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Roni  Helou FW18
Fall Winter 2018
This collection celebrates the process of individuation, of coming into ones own character or characters, and cultivating the aspects that make one unique. The pieces encourage androgyny and embrace complexity through asymmetry, layering and the mixing of unusual combinations of fabric. Details such as fringes, raw edges and unorthodox shapes add edge to the soft pliability of the garments.

The designs are grounded in an elemental palette, and liberated through loose cuts that allow for movement, for the space to explore oneself and break free from society’s expectations.


Roni  Helou SS18
Spring Summer 2018
The collection gathers its inspiration from the strong, active, free spirited souls of this generation. It is equally an ode to compassion as it is to strength, seeking to represent the moving power of vulnerability. Vigour and determination are embodied by the use of military-inspired details, shapes, patterns and structure.
The placement of sturdy fabrics is juxtapose with sensitive, soft and airy fabrics such as gauze, adding a feminine touch, alluding to the courage of being open and tender. The palette is mixed, incorporating both bold and light colours in tribute to individuals that make an imprint through will, courage and empathy.




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